Looking Toward 2011 with Trepidation or Hope?

I feel good about the sustainability and leadership work that I was able to do this year: organizing a Sustainable Cities conference and a Value-based Sustainability conference  for the Executive Council, co-authoring the HBR case study, “Should the C-Suite Have a Green Seat?” with Rupert Davis of MontaRosa, and a completing a white paper on the Pillar Trends with MontaRosa (to be released by the end of the year). Overall, however, 2010 will not go down as a good year.

Late in 2009 world leaders met for COP15 in Copenhagen and came away empty-handed. Hopes were incredibly high — too high to ever have been fully fulfilled — and the hangover from that disappointment bled into 2010. Carbon legislation stalled in the U.S. and will not be helped by the more conservative Congress that will convene in January. A Conservative government was elected in the U.K. and will likely scale back investment in alternative energy and other green measures as part of its overall austerity plan. Europe is teetering on the brink of a major Euro crisis that will distract from its leadership in sustainability. China continues to invest in green technologies but any discussion of the social justice aspects of sustainability would likely be met with a blank stare if not outright hostility. It also continues to build massively using old technologies and old standards in parallel to its efforts to be clean.

2011 may well be the year of full-blown backlash against climate change: the choir will continue to sing but increasingly to itself. The challenge will be to turn a time of retrenchment into an opportunity for recharging our batteries, refocusing our arguments, and frankly better understanding the concerns of those who are not on the bandwagon.

This is a challenge of leadership. As I have long maintained, technical knowledge is not what is holding us back: it is a lack of broadly persuasive, transformational meta-leadership that brings together disparate parties and engages both individuals and organizations in a cause bigger than their own self interests.

The financial crisis of the past two years has done much to pull us apart and cause people to focus on their own situations. This is natural given that many found themselves without a job, lacking health care, and losing their homes. Even those doing relatively well see themselves at risk. It is definitely a time of “there but for the grace of God go I.” Forecasts are that unemployment will not get better for some time and efforts to repeal the Health Care Reform act in the U.S. will make health care even more precarious for many.

I also think that the analytics of sustainability will become increasingly refined and more broadly accepted. It will become harder to argue against evidence with half-truths and ideological statements. If we who believe in the threat of climate change are smart, we will concentrate on making those analytics easily understandable by the lay public and relevant to their lives.

In all of this I find hope. My enthusiasm is undiminished. I’ll be starting a self-designed Master’s program at Lesley University focused on leadership of meta-system scale challenges (like climate change) and co-authoring a book on meta-leadership. I also am increasingly convinced that the leadership we need on climate change and sustainability (and health care for that matter) will come from the bottom and the middle rather than the top. There are hundred, thousands of grass roots efforts to address these issues. From these will emerge meta-leaders who can unite those working toward similar goals into an energized army of change. I plan to march among them and hope to see you in our ranks.

2011 may be the year of backlash but I think that it can lead to a year of resurgence in 2012.

What are your thoughts for 2011?

Public and Private Roles in Sustainability

Introducing Rep. Markey

I had the pleasure of introducing Rep. Edward Markey for his opening keynote at the recent Executive Council Sustainable Cities leadership forum. Markey has been at the forefront of the Congressional response to the Deepwater Horizon oil spill in the Gulf of Mexico, is the co-author of the Waxman-Markey climate change bill, and author of the bill that increased auto mileage standards for the first time in three decades. The League of Conservation Voters calls him the environment’s best advocate in Congress.

Markey gave a fiery address about the need for the U.S. to become the leader in alternative energy. What I found interesting was his view that regulation can be a catalyst to those efforts. While many business leaders think that regulation in anathema to innovation, Markey disagrees. He pointed to his prior work on the Telecommunications Committee that shifted a segment of the broadcast spectrum into commercial use for cellular and other wireless communications. Without that regulatory move, the cell phone and broadband revolutions would have been greatly slowed or might never have happened at all.

The lesson is that the private and public sectors can be catalysts for each other. The private

Markety advocates for clean energy

sector organizations pushing for adoption of a carbon cost bill (either a carbon tax or cap-and-trade) are hoping that it will spur another revolution. They are also, to be honest, hoping to seek regulatory advantage by getting a bill that aligns with their competitive position. Public players have their own interests, too. They are hoping to get jobs created in their districts, contributions from companies that do well as a result of the legislation, and have something to point to as accomplishment in the next election cycle.

These self-interests can, however, become enlarged interests that can have an impact far greater than the sum of the interests of the parties. Sustainability is a system-wide challenge that effects all sectors of society and will require efforts across all of those sectors. Climate change does not respect national borders nor is it particular about the tax status or brand image of the entities on which it has  impact. Our response must be equally broad in its view and intention. Sustainability professionals and advocates must have great peripheral vision.

Legislators must keep citizens’ interests first and foremost and there are times when Congress needs to give both businesses and regulatory agencies a whack in the back of the head (see: oil spill, Deepwater Horizon). But at other times they must give the free market a nudge to get nascent industries off the ground. They shouldn’t micromanage but they can open macro possibilities.

I found Markey’s message to be hopeful and constructive in that it spurred my thinking on how public and private leaders can be complementary as well as adversarial. Each has a role to play in the sustainbility revolution and each can spur the others toward productive action.

Sustainable Cities: Taking a Broader View

Second in a series on the Executive Council’s Sustainable Cities leadership forum.

One of the more intriguing themes that coursed through the dialogue at the Sustainable Cities forum was the importance of a holistic view of corporate impact. IBM, the event’s co-host promotes such a perspective through its Smarter Planet and Sustainable Cities work. Rich Lechner, IBM’s Vice President of Energy & Environment, spoke with Fortune’s Brian Dumaine about the infrastructure challenges ahead for electric vehicles. The cars themselves are simply the beginning and any solution must incorporate myriad considerations for recharging, battery exchange and disposal, and other issues that will involve auto manufacturers, utilities, city planners, and many others. IBM is embracing the complexity as the first step to simplifying the solution.

He also spoke about the famous example of UPS eliminating as many left hand turns as possible for its drivers.  Yes, the move saves fuel and time — but it also improves public safety as left-hand turns result in more accidents than do right- hand turns.  Public safety is a critical component of a sustainable city and not one that should be relegated solely to law enforcement or public health officials.

Scott Vitters (Coca-Cola) and Harry West (Continuum) also addressed the broad view during the Sustainable by Design panel. Vitters noted that Coca-Cola believes that its accountability goes from the acquiring the raw materials for its products through the fate of its containers after use.  Vitters’ charge is packaging and he explained that the company is engaged in everything from developing bio-plastics to the recovery of used cans and bottles.

West, CEO of the design firm Continuum, offered the example of the Preserve toothbrush, a product his firm helped design. The toothbrush is made from recycled yogurt containers and other  #5 plastics which saves significant amounts of water and energy when compared to virgin polypropylene. Its package is also a postage-paid return envelope that lets the brusher easily return the used toothbrush for recycling.

“Preserve doesn’t just help consumers think differently about toothbrushes,” West said. “It helps them see new  possibilities in all products and product life cycles.”

In the afternoon, Relina Bulchandani of Cisco spoke about an “ERP (enterprise resource planning system) for a city,” which expressed the idea of enabling transparency and usability for the vast reservoirs of data being generated in cities.  Cisco’s work with client companies involves improving decision-making by improving data flow and unlocking discreet pockets of data that might exist in a single department so that a broader number of users can benefit from them. A city is like this only with more players and more fixed boundaries between entities as some data exists with public sector agencies and some with utilities and other private sector organizations. Bulchandani, participating on the Data-driven City panel, discussed the importance of bringing all of this data together to optimize system performance, minimize environmental impact, and maximize benefits to citizens.

Each of these perspectives was distinct yet, refreshingly, acknowledged that for cities to be sustainable, organizations and individuals must think and act across a broader purview that takes  externalities and full life-cycle impact into consideration.

The Sustainable City Circa 2040

The first in a series.

Jonathan F.P. Rose, founder of the green real estate and development Jonathan Rose Companies, delivered an inspirational capstone address at the Executive Council Sustainable Cities leadership forum earlier this week. I served as editorial director for the event.

Rose asked participants to close their eyes and imagine the city they’d like to live in in 2040. A few minutes later, people reported back what they’d “seen”: green space, children playing unsupervised, transportation that was accessible but not intrusive, successful locally owned businesses, a short distance between work and home (“No one ever visualizes a long commute,” Rose quipped when hearing that last contribution.).

What was interesting was that though the participants came from different industries and geographies, their sustainable urban ideals were remarkably similar. They were human scale and community oriented. [Read more...]

Water, Water Everywhere…but is it Safe to Drink?

Why bring sustainability and urbanization together on June 8th at the Executive Council’s Sustainable Cities conference in New York? From The Economist: “The problem is not strictly a matter of water scarcity. Indeed, expanding the availability of water may actually increase disease…So hygiene and protected storage are essential. Yet there is a shortage of safe water for drinking and sanitation in many places, not least in the cities to which so many people are now flocking.”
Water is indeed the big issue that is only now beginning to get traction. A recent special issue of National Geographic made it clear that it is far more important than having reached peak oil. Basic availability is shifting as glaciers  and snow lines retreat. Don’t live near a glacier? The food you and most of the world eats is dependent in some form on snow melt. Aging water infrastructure wastes millions of gallons a day: New York City’s alone wastes about 25 million gallons each day. However, progress can be made as evidenced in Boston. [Read more...]